How to Plan and implement a Promotional Gift Campaign

Many experts agree that a promotional gift campaign can be a very successful way to promote your company and the goods and services that it is offering. If you want the maximum impact possible it may not be enough to simply hand out gifts to suppliers and customers. To make a huge splash, it may be necessary to plan and implement a promotional gift campaign. This is a tactic that has been used by many companies to get the maximum clout possible.

But what is a promotional gift campaign? This simply means that you are giving out promotional gifts but doing it in such a way that it is actively tied to your business and what it is doing at the moment or what it plans to do in the near future. Here are a few tips that you can use to plan and implement a promotional gift campaign that will be truly successful and which will help increase your company’s profile as much as possible.

Planning Is Critical

Before you even get to the point where you are ready to choose your promotional gift you need to do quite a bit of planning. Many companies think only of setting a budget and then choosing gifts that will fit within that budget. When you are simply handing out customized items this may be enough but you need to do more planning when a campaign is being designed.

You need to consider:

  • What your company is doing, or will be doing that can be promoted using the campaign
  • Where you want to launch your campaign and what event will be used to kick it off
  • What items would fit well within this framework and what items may work as well in the event that the original item become unavailable

Consider how the Campaign will be publicized

Because a campaign is meant to draw attention to your company it is important to think how you will spread the news about its existence. Arranging appropriate publicity can be the difference between a successful product launch (complete with promotional gifts) or other promotional gift campaign, and one that is a flop and does not give the desired results.

Learn what Mistakes to Avoid

There are many things that can cause a promotional gift campaign to flop. If you offer the same items that you have in the past, this can send a strong message to the recipients that your company is not moving forward. If you want to offer a series of gifts that change only slightly from year to year you need to give the impression that they are meant to be collectibles and not just that you are sending the same thing again and again.

You also need to make sure that you are spacing out your campaigns as much as possible. You may find that if you hold them too close together that your customers and suppliers simply stop paying attention as the frequency of the gifts can simply overwhelm them and they will stop giving the unique impact that you are looking for.

As you can see, a lot can go into a promotional gift campaign but if you make the right choices the payoff can be immense.