Using twitter as Social Media for Small Business Promotion


Here are a few essential and highly
effective tips on how to achieve promotion
of your small business with Twitter:

Be yourself – Don’t ever fake around
Don’t miss out any information when signing up on Twitter.
It is better to use a personal name to set up a Twitter id rather than
use a business name. But if you still need to put your business name,
you can suffix it to your personal name.

Example is what Dell has been recognized to do with names – “FrankAtDell”.
The full link of your website should be posted in the profile section to
help your website ranking rather than a short link.

Also, include related search phrases when describing your profile.
The limited number of characters for the profile bio is 160 characters,
so be economical so that you can include applicable keywords.

You should also strive to include more content about your business such as
relevant websites, logo or articles using custom Twitter background.
However, the contents or terms placed in the background image may not be
found with the tools used by search engines and the user; this is why it is essential that
you include keywords in the profile description section.

The best and most important part of getting real in Twitter is to upload your
personal picture.People want to see who they are relating with, or
else they won’t bother to continue communication with you. It is therefore for
your best interest that you get real in order to succeed with the promotion of
your business via Twitter and other social media networks.

Be an active participant
Don’t just register your presence without contributing, responding,
sharing or being relevant. Participation is the only way you can get relevant and
be known. Ask questions that will attract responses, tweet both your relevant
contributions and others that you find useful.

Give positive attributes and even promote others when there is a need.
Being reliable will give you the edge over others and will contribute towards
generating a faster following. Be well informed about your subject matter and
don’t sound as if all you are there to achieve is business promotion.

The ranking sites and graders will look at your following and activity as well.
@replies is one of the search tools that will help you know the subject being discussed,
by whom and also about who all responds to you.

This will help you know when to join in a conversation and achieve relevance;
this is essential in getting noticed by other users’ searches.
The amount of keywords in your tweet cloud counts a lot.

Do you tweet actively?
If yes on what?  Do you maintain consistency in a subject matter?
Your twitting for business should be with a targeted specific technique to
your internet identity, and the terms you are concerned about.

This will also help you in moving to an elite status on your choicest keyphrases
when the grading websites grade you.

Use Automation Tools
There are several automation tools that will help you quicken your own tweeting,
attract automatic followings, and achieve easier and faster ranking.
Some of these tools include ;

  • TweetBeep
  • Summize
  • Tweetlater
  • TweetBeep
  • Twitscoop
  • Twitter dom
  • Twellow etc

Take time to learn how each tool works.Use tools such as Twitter feed to tweet
content automatically from the RSS feeds of other blogs and website of yours.
This will help ease the tasks since you also have to take care of your customers,
run your business and embark on promotion of your website
in other social media websites.

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