The Future of Content: Process, Modularity and AI


The Future of Content: Process, Modularity and AI

As companies look to the future and strategize how to expand audiences for their content, they face some significant challenges. They must determine how best to create and manage rapidly increasing volumes of content, while at the same time delivering that content in context to an ever-widening variety of consumers.

While the format of the content will be a mix of traditional and brand-new types, target audiences will range in size from millions of consumers down to very specific groups and even individual customers. Emerging technologies, such as augmented and virtual reality, machine learning and behavioral analytics, stand ready to help companies take advantage of these multi-channel content publishing opportunities.

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