The iPhone is now 5 ,
remarkable device since its birth back in 2007
This remarkable Smartphone is no doubt the driving force
behind the massive success of the Smartphone itself
with Smartphone users accounting for 38%
of all Mobile Phone users today.
Some stats re the Smartphone:
- 110 million Americans now own a Smartphone and by the end of
the year Smartphone owners will become the new mobile majority in the U.S. - 91% of Smartphone owners have their phone within arm’s reach 24/7
- 472 million smart phones were shipped in 2011, compared with just 415 million PC’s
Some interesting facts about the iPhone:
The iPhone development and the early years:
- The original iPhone is estimated to have cost around $150 million to develop.
- The first iPhone took 74 days to reach one million sales.
- The iPhone was launched back in July 2007, back then only 9 million Americans owed an IPhone,
which represented just 4% of the US Mobile Market. - In 2007, 61 percent of iPhone owners were male, more than half were between the ages of 25-44 and 48%
percent had a household income of $100,000 or greater.
User demographics:
- The 25-44 age bracket makes up 46% of the iPhone user base.
- While those earning $100,000 and greater still command a hefty portion of the audience, users with income levels of $50,000-$75,000 represented the fastest growing audience income segment, now accounting for nearly 1 in every 5 iPhone owners.
Market stats today:
- IPhone OS is 2nd in the U.S. after Android, with a 31.9% Market share & 35.1 million
iPhones out there today:
The iPhone in Business
- The iPhone is today’s chosen mobile device, with an estimated 30 percent of mobile workers using it.
The iPhone Today
- During the last 5 years, Apple has introduced five different versions of the iPhone.
- In May 2012, females accounted for a much more prominent share of iPhone owners
at 47 percent vs. 53 percent males. - There are over 650,000 iPhone apps available today
- Nearly 3 in every 4 iPhone owners currently uses the iPhone 4 or iPhone 4S
the original iPhone released in 2007 now only accounts for 2%
(Sources Comscore Nielsen, Cisco, Intuition)
The end